Employees not making most of social media to sell themselves


Social Media


While the nation may be addicted to social media, the nation’s employees are slow to use it to sell themselves to future employers, according to new research released to mark the Finale of the Brathay Apprentice Challenge 2015.

The data reveals that over 27 million Brits use social media on a daily basis, but only a quarter (26 per cent) sell themselves through social media to improve their careers and only 19 per cent use it for their own career enhancement.

With 65 per cent of those responsible for hiring staff using social media and a further 12 per cent saying that a good social media presence impresses them, the country’s job hunters could be missing out by not including vital information on their social media profiles.

Only 19 per cent have included fundraising activities, 17 per cent volunteering, 13 per cent coaching and mentoring, 12 per cent team building exercises and leadership roles on their social media profiles.

With 75 per cent of job seekers saying that they look to take on as much extra training or courses to enhance their CV, experts have called on employees to do more to celebrate the skills they have.

Godfrey Owen, Chief Executive of young people’s development charity Brathay Trust said:
“With employers increasingly using social media to recruit, it is a great medium for people looking for promotion or a new job to enhance their career. But social self selling isn’t just about talking about qualifications and experience, it is also vital to include soft skills such as volunteering, leadership, coaching or mentoring on CVs and on social media profiles.

Source: Recruitment International 6.7.15



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